Beni Ourain Rugs: A Window Into the Soul of Morocco

Ever wonder what it’s like to peek inside the soul of Morocco? One way is through the intricate patterns and earthy colors of a Beni Ourain rug. These rugs are handmade by the Beni Ourain tribe who live deep within the Atlas Mountains, using wool from their own sheep. For centuries, their rugs have been a way of life, with meanings and stories woven into each thread.

A Beni Ourain rug instantly transports you to the mountains of Morocco and gives you a glimpse into a culture that cherishes simplicity, craftsmanship, and living in harmony with the land. The rugs are a tapestry of symbols, each with a meaning known only to the women who weave them. They're a window into a world far from the chaos of modern life, a world ruled by the rhythms of nature and the changing of seasons. Owning a Beni Ourain rug allows you to be a steward of this artistic heritage and bring that peaceful yet vibrant Moroccan spirit into your own home.

The Origin and History of Beni Ourain Rugs

The rustic, handmade Beni Ourain rugs have been woven for centuries by the Berber tribes of the Middle Atlas Mountains in Morocco. Their simple yet striking designs offer a glimpse into the lives of these semi-nomadic peoples.

Originally, the Beni Ourain rugs were made for practical purposes, to provide warmth and comfort. The wool was sheared from the tribe’s own sheep, then dyed using natural plant and mineral dyes to produce soft, earthy hues of brown, tan, cream and black.

The Berber women spent months on end weaving these thick pile rugs by hand on simple looms in their tents or homes. The random, asymmetrical patterns - diamonds, zigzags, and abstract shapes - were passed down from mother to daughter over generations. No two rugs are exactly alike.

These symbolic designs were meant to bring baraka, or good fortune and blessings. Different patterns also indicated a family’s tribal affiliation or status. The rugs were highly prized, and often given as gifts to celebrate a birth or used as a bride’s dowry.

Today, Beni Ourain rugs are recognized around the world for their rustic beauty and artisanal craftsmanship. Though newer rugs are still being produced for export, vintage pieces from the early-mid 20th century are most coveted by collectors and interior designers alike for their authentic, well-worn patina and inimitable spirit of place.

Transporting you to the foothills of the Atlas Mountains, these handcrafted works of art are a window into the soul of Morocco.

How Beni Ourain Rugs Are Made: A Time-Honored Tradition

The art of Beni Ourain rug making has been passed down through generations of Berber women in the Middle Atlas Mountains of Morocco. These colorful, hand-knotted wool rugs provide a glimpse into the lives and craft of the Beni Ourain tribe.

To make a Beni Ourain rug, wool is first shorn from the tribe’s sheep, cleaned, and spun into yarn. The yarn is then dyed using natural plant and mineral dyes.

Once dyed, the yarn is hand-knotted onto a loom by Berber women in a process that can take months to complete a single rug. The women work together in a social atmosphere, chatting and laughing while creating intricate patterns from memory without the use of sketches or designs.

The rugs incorporate symbolic Berber motifs like the “zigzag of life,” the “ram’s horn,” and the “eye of the owl.” These motifs and the unstructured, improvised nature of the rugs are meant to let the spirit flow freely.

After the rug is complete, the ends are trimmed, and it is ready to be used as a blanket, bed covering, or floor rug. The naturally lanolin-rich wool provides insulation, keeping homes warm in the cold mountain winters.

Steeped in tribal tradition and Meaning, Beni Ourain rugs offer a colorful glimpse into Moroccan mountain culture and craftsmanship at its finest. Their rustic, improvised beauty has made them popular around the world, but their place remains in the Atlas Mountains, on the dirt floors of tribal homes.

The Symbolic Meaning and Mystique Behind Beni Ourain Rug Designs

The intricate designs and vivid colors of Beni Ourain rugs are more than just decorative. They contain deep symbolic meaning and reflect the spirituality of the Berber tribes who weave them.

Geometric Shapes

The geometric shapes prominently featured in Beni Ourain rugs, such as diamonds, squares, and triangles, represent balance, harmony and the cycles of life. The diamond shape in particular is a fertility symbol, showing the connection between the earth and the heavens.

  • Circles signify eternity, the sun, and the cycle of day and night.

  • Squares represent the earth, stability and order.

  • Triangles often depict mountains, power and protection.


The small imperfections and irregularities intentionally woven into the rugs reflect the Berber belief that only Allah is perfect. They also make each rug unique, like a work of art.

The symbolic designs, colors and imperfections of Beni Ourain rugs provide a glimpse into the rich cultural heritage and spiritual values of the Berber tribes. Each rug is a visual story, woven with meaning and imbued with the very soul of Morocco.

Beni ourain rug - Handmade custom carpet

The Beauty of Imperfection: Why Beni Ourain Rugs Are So Popular

Imperfectly Perfect

Beni Ourain rugs are beloved for their imperfections. The asymmetry, uneven pile, and imperfect geometric patterns are all part of their charm. These rugs are handmade by Berber women in the Atlas Mountains of Morocco using techniques passed down through generations. Everything about them reflects the human touch.

The wool used in Beni Ourain rugs is sheared, spun, and dyed by hand using natural dyes made from saffron, henna, mint, and other regional plants. The wool is thick, soft, and uneven in color. The rugs are woven on simple looms with no preset pattern. Each rug has a unique, freeform design that develops organically as the weaver works. Shapes, symbols, and patterns emerge in an unstructured, intuitive way.

Rustic Sophistication

Despite their rough, handcrafted quality, Beni Ourain rugs exude a rugged sophistication that has made them popular in modern, minimalist, and bohemian decor. Their irregular shapes, natural wool texture, and neutral, earthy colors create warmth and visual interest in any space. The imperfections make each rug one-of-a-kind.

No two Beni Ourain rugs are exactly alike. Their imperfect, asymmetrical patterns give them a casual, carefree spirit that blends beautifully in contemporary homes as well as traditional Moroccan styles. If you’re looking to add warmth, texture, and a touch of the handmade to your space, a Beni Ourain rug is the perfect place to start. Their imperfections are what make them perfectly unique.

Finding The Perfect Beni Orin Rug

Finding an authentic Beni Ourain rug that speaks to you can be challenging with so many options available. Here are some tips to help you discover a rug that connects with your soul.


Consider how much space you want to fill in a room. Beni Ourain rugs come in sizes from 2x3 feet up to 15x20 feet or larger. For a statement piece in a living room, a 6x9 foot or larger size often works well. For a bedroom or smaller space, stick to a 5x7 foot or smaller rug.


The natural colors of Beni Ourain rugs are gorgeous earthy tones of cream, brown and black. Look for a rug with colors that match your existing decor and the feeling you want to create. Lighter rugs tend to feel more airy and casual while darker rugs create a cozier vibe.


The signature style of Beni Ourain rugs features a random, unstructured pattern with offset rows of triangles, diamonds and squares. However, some rugs incorporate more linear lines and symmetry. Decide if you prefer a rug with a loose, abstract pattern or a more grid-like design.


Look for signs that a rug is handmade the traditional way. Things like irregular patterns, thicker wool pile, natural dyes and a sturdy, woven wool foundation are good indications of an authentic Beni Ourain rug. Machine made rugs will appear too uniform and the wool can seem almost plasticky. Buy from a reputable dealer that specializes in Moroccan rugs. They can properly assess a rug’s authenticity and origin.

Finding a Beni Ourain rug you connect with may take time. But when you discover one with the perfect blend of pattern, color and authentic craftsmanship, you’ll know you’ve found a rug that speaks to your soul. A rug like that becomes an heirloom to cherish for generations.


You've now glimpsed into the world of Beni Ourain rugs and the Berber tribes that weave them. These handmade Moroccan treasures offer a portal into a culture rich in history, tradition, and craftsmanship.Though simple in design, each rug tells a story through its imperfections and nuances.The next time you see a Beni Ourain, whether online or in person, take a moment to appreciate the care and symbolism woven into each thread.These rugs have endured for generations, acting as both functional pieces of art and a connection between the Berber people and their ancestors.Their beauty lies in their authenticity and imperfections, tying together the past and present. A Beni Ourain on your floor is more than just a rug - it's a living piece of folk art and a quiet reminder of an ancient way of life in the High Atlas Mountains.